You’d be amazed how often I read the remarks on a new listing, check out the history of the listing in the Columbus MLS, and find the EXACT same remarks the previous agent used. It’s uncanny. Sometimes the remarks are in the entirety, sometimes it’s most of the old remarks with a few fresh ones thrown in or maybe it’s simply an obviously borrowed phrase from a past listing.
The whole idea simply proves my point about how unoriginal and lazy many real estate agents are — and I’m not even talking about maximizing views of the home in front of potential home buyer’s eyeballs (i.e. marketing).
Every once in a while you find a phrase that sticks through the years. “Clintonville Charmer” is one in particular. It was in the description of a home that came on the market today in the 500 block of Acton and it got me thinking about how over-used some descriptive phrases are in the Columbus MLS, “Charmer” being one of them.
The phrase Clintonville Charmer has been used to describe a home for sale in Clintonville 145 times since the inception of the modern Columbus multiple listing service. Most recently today. The earliest recorded use of the phrase seems to be on another Acton house -79 Acton Pictured Above- on the market 13 days in May and June of 1996 before selling for $145,545.
Anatomy of a Clintonville Charmer:
4 Active Clintonville Charmers averaging 1,728 sf listed at an avg of $154.25/sf
117 all time Sold Clintonville Charmers averaging 58 days on market and 1,455 sf
2 Clintonville Charmers that are in contract currently for $148/sf on average and both, coicidentally, on East Pacemont
I look at listings all day long and see some doozies. What descriptions of Columbus homes for sale have caught your eye over the years?
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